There is a modern-day movement, which has been spreading fast: the notion of becoming an author.
Speakers and business experts around the world are coaching people on how important it is to put your content and ideas together into a book to improve your chances of true accomplishment in life and business.
Well, first of all, before I share gentle caution, let me say that I do celebrate this movement. Why? Because it has turned an aspiration which was once left to the minority – writing a book – into an achievable goal for the many people who have valuable content and messages to share.
It has divided the overwhelming task of becoming an author down into step-by-step systems that almost anyone can follow. It has empowered people to step forwards and speak up about their message.
Having said this, I now want to bring your attention to the downside of this movement which is simply this: many people around the world are now ‘banging out’ a book for the sake of saying they’ve done it, because their trainer told them to, or because they’re desperate for fame and hoping the book will take them there.
This approach has generated a series of lesser-than quality books that have been poorly written and produced – essentially books that have been slapped together without much consideration for the future – which can devalue the genuine power of being an author.
The after-effect of this is that the book can actually have a negative effect on the brand, public image, or business of the author – as people do notice when a book wasn’t well-produced or cared about. People have an uncanny knack for finding tiny errors in huge chunks of text, which tends to come hand-in-hand with a bold desire to give us their opinion about the mistakes they found!
And so, it really does work to your advantage to do more than just ‘bang out’ a book – and give it the necessary time and attention in order to produce a quality piece that you can be proud of.
Most of the books I’m talking about were produced to be nothing more than a business card: a fancy brochure for someone’s products and services. And, the added danger in this when it comes to increasing your sales in business, is that the readers can sense the book was produced purely for income purposes; leading them to doubt your congruency with your message, whether you are just in it for the money, and even whether you care about them at all.
Ensuring you are 100% satisfied with the product you release into the world will guarantee that becoming an author doesn’t backfire on you just because of the book you published.
What calls to be said right now is that none of the greatest books in history were written in this fashion, nor were they produced solely for the professional advancement of the author. Think of the likes of Plato, Aristotle, Simone de Beauvoir and Ralph Waldo Emerson.
While studying philosophy at University in 2006, I read some mind-bendingly complex and unbelievable works from these greats and many others. During my long, intense hours of study, it was easy to see that not one of their works was written in a hurry, nor was it slapped out onto the table for the sake of making a dollar.
These greats were deep thinkers, and it was because they paid so much attention to the fine detail of their works, that their works have long outlasted their bodies in this world – and their influence is still felt in the world today.
It’s up to you to choose what level you play on in becoming a published author. It will significantly change your level of patience and persistence with producing the manuscript if you know what you are aiming for before you even begin. You do have the capacity to be a Plato or a Ralph Waldo Emerson, and the book that you write may very well outlive you, too. It all depends on your aspiration for the creation of your book.
I’m inviting you to think bigger… and aim higher. And the difference in time frames that I’m referring to between producing a lower and higher quality book may only be a matter of hours, days or a few weeks at the most; which in context of your life, is nothing.
How seriously you are going to take your book project?
Are you writing a book to put something light together (which of course, has a purpose too if you really don’t mind what is between the covers) or because you want to be globally known for your viewpoints?
To do both yourself and your readers respect is to give your book the time of day.
YES, write it to warm your marketplace and draw in a wave of new customers, but also write it because you are interested in making a difference in the lives of people who cannot afford your high-end products and services.